Issues and Debates 3.1: Identities and the Media 2

How does the media facilitate (and utilise) the construction of collective identities?

Social media helps create communities and collectives and so is influential in the creating of collective identity. It also plays a major part in the modern notion of ‘personal branding’. This info sheet looks at the way audiences create collective identities and also the way media institutions can use identity as a marketing tool to sell brands and products.

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